People prefer an energetic breakfast to kickstart their day. That’s why cereals are massively purchased all around the world. These crunchy bites are both nutritious and delicious. They are so famous that a new brand enters the market quite often. While the industry’s expansion is necessary to meet the increasing demand and provide more variety to buyers, businesses have to adopt innovative ways to stay ahead of the competition.
Being a profitable sector, the cereal industry offers a tough landscape for both established and startup brands. If you want to bet your fortune in this saturated market, then you have to come up with unique marketing strategies. Make sure that your cereals boast best quality and impressive presentation. For this, you should opt for custom cereal boxes, the durable and visually appealing packaging solutions.
They not only preserve your munchies from damage but also set them apart from the crowd. Moreover, these boxes are fully customizable. You can make them more engaging to draw buyers and boost sales. Buckle up and explore this detailed guide to learn how you can create interactive cereal packaging that can captivate buyers at first sight and encourage them to shop again.
A Step-by-Step Guide on Creating Attractive Cereal Boxes
1- Know Your Target Audience
Before starting the designing process, it is vital to know about the target audience. Ask yourself whether your cereals are for kids or health-conscious adults. This question is crucial because your target audience will set the tone for the level of interactivity to be added to the box surface.
Kids
If you are limited to kids, then the cereal box should feature some learning and fun elements. You can think of adding trivial games or puzzles in the box. You can also include flaps or apply embossing to boost the tactile experience of packaging.
Adults
Unlike kids, adults are usually inclined towards engaging and simple designs. While choosing cereals, they often look for the nutritional perks. Therefore, if you are focusing on adults, then prefer sharing dietary and fun facts. Providing delicious recipes and health tips on the box surface can also benefit your brand by attracting more buyers.
2- Choose Interactive Features
Once you are clear about your target audience, move to the next step. It is about choosing the right interactive elements for your custom cereal boxes. Simple design elements can do wonders for your brand. The following are some of the powerful creative ideas that can encourage your customers to buy your delicious munchies:
Fun Games and Puzzles
They are one of the most classic forms of interaction used in custom cereal packaging. You can either design a maze puzzle that leads to the cereal’s mascot. Imprinting unique images on the box and challenging consumers to find that character is also a fun idea.
Hidden Messages and Interactive Flaps
Incorporating such elements that need to be opened to reveal something inside is one of the best ways to engage people. You can add fun facts, jokes, or riddles hidden under flaps. Creating a fold-out famous character that can be part of a collectible range is also a great idea. You can use it to encourage people to collect different boxes to complete the full set. Usually, kids love to open and explore such characters.
Stickers and Prizes
If children are your target audience, then adding fun stickers and tattoos can make a difference for you. Kids are inclined to sticker collections. They use them to decorate their belongings or share with friends. You can also add a small, hidden trinket inside the box. It can make younger kids curious and excited.
Educational Features
Adding learning content to the cereal packaging is one of the most interactive ways to boost buyers’ engagement. Include health tips and simple, kid-friendly recipes that are common in cereal making. You can also share some dietary perks or a history of the grains to engage people.
Pop-Up Elements
These are one of the most creative ways to impress people. While pop-up features can amaze consumers of all ages, they are very effective for kids. Opening the box to reveal a pop-up cereal’s mascot or fun character is something very amazing. You can also create a 3D element on the box to take the interactivity of the cereal box to a next level.
3- Design the Tactile Features
Offering a memorable sensory experience to buyers can do magic for your brand’s sales. Nowadays, people seek such packaging that is both visually appealing and unique to touch. Such boxers also convey a sense of luxury and boost the perceived value of the inner content. There are many ways in which you can design interactive tactile features and make the box feel more elegant. A few of these ideas are shared here:
Textured Printing
It is one of the most trending methods available in the market. In this, you can use a raised or embossed print on the box that allows people to physically interact with the design.
The embossed or raised logo and brand’s name are more attractive and fun to touch. You can also apply this technique to the images on the box surface. For example, raised images of grain kernels is something very captivating for buyers.
Soft Touch Coating
Everyone loves a deluxe and appealing box feel. Soft touch coating is a finishing type that you can apply to your cereal boxes for a smooth and velvety touch. Besides boosting a box’s visual and tactile appeal, this coating method also makes the packaging more durable.
Applying soft touch coating throughout the box surface is valuable for your brand as well. It can prevent the packaging from fingerprint smudges and makes sure that cereal boxes always look clean and pristine.
4- Always Keep your Boxes Visually Appealing
While tactile interactivity is key, a visually appealing box design is essential to attract buyers. Indeed, it is the box’s look that captivates people first and then encourages them to touch and feel the packaging. Therefore, you must pay heed to creating stunning box designs that can gain customers’ attention from long distances. The following are some of the most effective ways by which you can make your boxes the stars of the show.
Use Bright Colors
Cereal boxes are all about standing out on the store’s crowded shelves. Their right color selection plays a vital role in boosting your brand’s market appeal. Both kids and youth are attracted to lively shades. Therefore, you are advised to go with the vibrant but refreshing colors that cast a strong visual impact on buyers.
Add Engaging Mascots and Images
To further improve the visual aesthetics of cereal packaging boxes, add stunning mascot images on the box surface. You can also go with a thematic design to attract people. A superhero, jungle, and marine thematic designs are usually loved by kids and adults.
In short, interactive cereal boxes can help brands attract more buyers and increase sales. Packaging Mania, a leading custom box supplier in the US, offers versatile cereal boxes at wholesale rates. Contact them now and get these amazing boxes to standout in the market.
