The Australia shaving market is a crucial segment within the broader personal care industry, driven by the increasing importance of grooming and self-care in Australian households. Shaving products, including razors, shaving creams, gels, and aftershaves, are essential for both men and women in maintaining personal hygiene and appearance. Over the years, the market has witnessed steady growth due to rising disposable incomes, advancements in grooming technology, and an increasing number of consumers adopting premium and specialized shaving products. Additionally, changing lifestyles and growing awareness of skincare are contributing to the demand for high-quality, skin-friendly shaving products. With a growing inclination towards both traditional and modern shaving methods, the Australian market is evolving rapidly.
Australia Shaving Market Size
The Australia shaving market reached a size of USD 343.20 million in 2024, reflecting the strong demand for shaving products across various consumer segments. The market’s size is primarily driven by the growing awareness of personal grooming and increasing expenditure on skincare and shaving accessories. Between 2025 and 2034, the market is expected to grow at a CAGR of 4.04%, reaching USD 509.98 million by 2034. This growth can be attributed to innovations in shaving products, the rising demand for convenience-driven solutions like electric shavers, and the continued popularity of specialized skincare-focused shaving items.
Australia Shaving Market Trends
- Premium and Electric Shaving Products: With the increasing demand for convenience and precision, electric razors and premium shaving systems are becoming more popular in Australia. Brands are introducing advanced shaving technologies, offering faster and smoother shaves.
- Skin-Sensitive Shaving Products: The focus on skin health has led to the development of skin-friendly razors, shaving creams, and gels that prevent irritation and razor burn. Products featuring natural ingredients and dermatologically tested formulas are becoming increasingly common.
- Subscription Shaving Services: Online-based subscription models for razors and shaving supplies are gaining momentum, offering convenience and cost-efficiency. Consumers appreciate the convenience of home delivery and the ability to personalize their shaving kits.
- Gender-Neutral Shaving Products: The trend towards gender-neutral and unisex grooming products is growing, with consumers seeking shaving products that suit all skin types and preferences, regardless of gender.
- Eco-Friendly and Sustainable Shaving Products: With a growing focus on sustainability, consumers are increasingly opting for eco-friendly shaving solutions, such as reusable razors, biodegradable shaving products, and brands that focus on sustainable packaging.
Australia Shaving Market Growth
The Australia shaving market is experiencing steady growth driven by several factors:
- Rising Demand for Grooming Products: As Australians increasingly embrace grooming as part of their daily routine, demand for high-quality shaving products, including razors and accessories, is expected to grow.
- Growth in Male Grooming: The male grooming industry, which includes shaving products, is a significant contributor to the overall market. Men are increasingly investing in premium grooming products, such as high-end razors and beard care solutions.
- Technological Innovations: Innovations in razor designs, such as multi-blade razors, precision trimmers, and electric razors, are improving the overall shaving experience and making shaving more efficient and comfortable.
- Increasing Disposable Income: Rising disposable incomes in Australia are driving consumers to purchase premium shaving products, which are often seen as a part of self-care and grooming routines.
- Growth in Online Sales: The convenience of online shopping is making it easier for consumers to access a wide variety of shaving products. Online platforms offer a broader selection and competitive pricing, further fueling market growth.
Breakup by Product
- Razors and Blades
- Pre-shave Cream
- Beard Moisturiser
- After-shave Emulsion
- Trimmers
Australia Shaving Market Segmentation
Breakup by Price
- Mass
- Premium
Breakup by End Use
- Men
- Women
Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Convenience Stores
- Specialty Stores
- Pharmacies
- Online
- Others
Australia Shaving Market Forecast
The Australia shaving market is expected to grow at a CAGR of 4.04% between 2025 and 2034, reaching USD 509.98 million by 2034. The steady growth is driven by innovations in product design, a shift towards premium shaving products, and the growing adoption of electric shaving systems. Consumers will continue to focus on skin-friendly and eco-conscious shaving solutions, increasing the demand for products that offer a superior experience while supporting sustainability. The increasing shift towards online retail will continue to provide a strong platform for market expansion, making it easier for consumers to access premium shaving products and subscription services.
Competitive Analysis
The Australia shaving market is competitive, with several key players offering a variety of shaving products to meet the growing demands of Australian consumers. Key companies in the market include:
Make My Shave Pty Ltd. – Known for its personalized shaving products, Make My Shave offers high-quality razors and shaving accessories, along with a subscription model for convenience and personalization.
L’Oréal Australia Pty Ltd. (Kiehls) – As a global leader in skincare and grooming, L’Oréal offers premium shaving products under the Kiehls brand, catering to the increasing demand for skin-friendly and luxurious shaving solutions.
Hoot Ventures Pty Ltd. – Specializing in innovative shaving technologies, Hoot Ventures offers advanced razors and shaving systems that appeal to Australian consumers seeking efficiency and high-quality grooming experiences.
My Skincare Manufacturer Pty Ltd. – Known for its skin-friendly shaving products, My Skincare Manufacturer offers a wide range of shaving creams, gels, and razors designed for sensitive skin.
Oscar Razor – Offering high-quality and ergonomically designed razors, Oscar Razor caters to consumers who prioritize comfort, precision, and durability in their shaving experience.
Others – Several smaller players and niche brands continue to contribute to the competitive landscape, offering specialized products such as eco-friendly razors, gender-neutral shaving solutions, and affordable shaving kits.
