Born x Raised Clothing

Born x Raised Clothing is a prominent streetwear brand that has made a significant mark in the fashion industry with its authentic representation of Los Angeles culture and its unwavering commitment to community. Founded in 2013 by Spanto (Chris Printup) and 2Tone (Alex Erdmann), the brand quickly gained a reputation for its bold designs, strong cultural messages, and dedication to social causes.

Origins and Mission

Born x Raised was created as a response to the rapid gentrification and cultural shifts occurring in Los Angeles neighborhoods. Spanto, a Venice native, and 2Tone aimed to preserve and celebrate the city’s authentic spirit through their clothing. The brand’s name reflects this mission, symbolizing both the founders’ deep connection to their hometown and the pride of growing up there.

Design Aesthetic

The design aesthetic of Born x Raised hoodie is striking and unapologetic. Their apparel features bold graphics, gothic fonts, and powerful slogans that resonate with themes of resistance, identity, and cultural pride. The designs draw heavily from various facets of Los Angeles culture, including Chicano heritage, skateboarding, punk rock, and hip-hop. Each piece is crafted to make a statement, reflecting the city’s rich and diverse history.

Community Engagement

Community involvement is a cornerstone of Born x Raised. Spanto and 2Tone are deeply committed to giving back to their community, using their platform to address social issues and support local initiatives. They frequently collaborate with local artists, musicians, and organizations to create projects that benefit the community. This dedication to social responsibility has earned Born x Raised a loyal following and respect both within and beyond the fashion industry.

Notable Collaborations

Born x Raised has engaged in several high-profile collaborations that blend its unique style with other iconic brands. These collaborations include partnerships with Converse, Levi’s, and the Los Angeles Football Club, among others. Each partnership allows Born x Raised to expand its influence while staying true to its core values and aesthetic. These collaborations produce innovative and culturally resonant collections that capture the essence of Los Angeles.

Cultural Impact

Beyond its influence in fashion, Born x Raised plays a significant role in advocating for the preservation of Los Angeles’ cultural heritage. The brand stands as a symbol of resistance against cultural erasure and gentrification, emphasizing the importance of maintaining the city’s unique character. Through storytelling and design, Born x Raised brings attention to the significance of preserving local traditions and communities in the face of rapid urban development.

Conclusion

Born x Raised Clothing is more than just a streetwear brand; it is a cultural movement that champions authenticity, community, and cultural pride. By staying true to its roots and actively engaging with social issues, Born x Raised has created a powerful and enduring presence in the fashion world. Whether you’re drawn to their striking designs or their community-driven ethos, Born x Raised offers a compelling narrative and a distinctive style that resonates deeply with those who value authenticity and cultural heritage.