In a dynamic and constantly changing sphere of streetwear fashion, there are not many names with as much weight and influence as that of Comme Des Garcons. The brand is renowned as a creator of avant-garde design and minimalist ways of expression; it has redesigned the path between high fashion and casual clothing. The hoodie, one of the most recognizable items by Comme Des Garcons, is a piece of clothing that continues to testify the understated style, artistic aesthetic, and cultural relatability.
Comme Des Garcons was founded in 1969 in Tokyo by a rebellious designer Rei Kawakubo to challenge the traditional fashion. At the beginning, Kawakubo was already clear about her vision in that fashion should not be rule bound. This philosophy soon spread all over the world, particularly when the brand made an appearance in Paris in early 1980s. In the years since, Comme Des Garcons became an international juggernaut with its sub labels the most well-known of which is Comme Des Garcons PLAY.
The Hoodie Which Reinvented Minimalism
The Comme Des Garcons hoodie, especially the ones of the PLAY line, achieve a sense of comfort along with a distinctive design language. These hoodies are made with quality materials and clean lined made cuts, and the iconic logo known as the heart with bug eyes. They do not rely on loud branding, but instead make use of minor, ingenious rulelets to produce the effect of exclusivity and sophistication.
