In Morocco, where the desert meets the Atlas Mountains, lies a beauty secret cherished for centuries – argan oil. This precious oil, extracted from the kernels of the argan tree, has been revered for its nourishing properties and has found a new champion in Argansus, a rising Qatari beauty and skincare brand.
Over the past few years, the beauty industry has witnessed a significant move towards sustainability, fueled by increasing consumer consciousness and preferences. Today’s consumers are showing a growing preference for products that not only enhance beauty but also have a minimal impact on the environment. The shift in consumer preferences has led to an increased demand for skincare products that focus on using organic and natural ingredients. This trend aligns with a growing movement towards eco-friendly and ethical consumption habits. This aligns with consumer values and reflects the industry’s evolving response to sustainability challenges.
Organic skincare products, such as those offered by Argansus, boast benefits beyond conventional cosmetics. They harness the power of nature with ingredients free from harsh chemicals, offering gentler alternatives for sensitive skin. The use of organic argan oil in Argansus products not only moisturizes and revitalizes but also supports sustainable practices in Morocco.
Founded in 2016, Argansus has quickly gained recognition for its commitment to quality and sustainability. The brand’s skincare line features organic argan oil sourced directly from Moroccan cooperatives, ensuring fair trade practices and preserving the traditional methods of extraction. Asma, the visionary behind Argansus, places a strong emphasis on the brand’s dual mission of not only promoting Arab beauty traditions but also embracing modern skincare innovations.
Asma Sakil, the visionary leader behind Argansus, is renowned for her entrepreneurial spirit and creative insight. Her journey into the world of fashion and beauty began with a commitment to showcasing the rich cultural heritage of Qatar on a global stage. Through Sckali Design, Asma has not only introduced Qatari abaya couture to prestigious international events like London Fashion Week and the Cannes Film Festival. Still, she has also expanded her portfolio to include organic skincare and beauty products under the Argansus brand. As a prominent advocate for women’s empowerment in business, Asma Sakil’s commitment to this cause continues to inspire and innovate with different brands. With a projected market value of $22 billion by 2024, driven by consumer preferences for transparency and eco-friendly products, Asma’s brand Argansus is at the forefront of shaping the future of beauty.
As Argansus continues to expand its presence, its impact extends beyond skin care. By championing organic beauty practices and supporting local communities in Morocco, the brand exemplifies a holistic approach to beauty that resonates with conscientious consumers worldwide.
Argansus is a prime example of the growing industry of organic skincare. With a focus on quality, transparency, and cultural preservation, Argansus celebrates the true essence of beauty!
