Improve Product Appeal with Prestashop Product Labels

In PrestaShop, product labels are small text indicators or badges used to highlight specific attributes or promotions of a product, such as “New,” “On Sale,” “Best Seller,” or custom labels like “Limited Edition” or “Organic.” These labels can enhance visibility and help customers quickly identify key product features.

Types of Product Labels in PrestaShop

Default Labels:
- “New”: Automatically applied to products added recently, based on settings.
- “On Sale”: Applied to products with discounted prices.
- “Out of Stock”: Optional label for products unavailable in inventory.
Custom Labels:
- These can be added using modules or by customizing the theme to display personalized labels like “Featured,” “Eco-Friendly,” or “Limited Stock.”

Managing Default Labels

For “New” Products:

Steps:
1. Go to the back office.
2. Navigate to Shop Parameters > Product Settings.
3. Set the “Number of days for which the product is considered ‘new’.”

For “On Sale” Products:

Apply discounts directly from the product page:
1. Go to Catalog > Products.
2. Select the product and go to the “Prices” tab.
3. Add a specific price or discount to activate the “On Sale” label.

Adding Custom Labels

Using a Module:
- PrestaShop offers modules like Custom Product Labels or Advanced Badges and Stickers that allow you to create and manage unique labels.
Manual Customization:
- Edit the theme’s product template files to include HTML/CSS for custom labels.
- Example:htmlCopy code<span class="custom-label">Limited Stock</span>
- Use CSS to style the label as needed.
Use Plugins from the PrestaShop Addons Store:
- Search for “product labels” or “badges” to find tailored solutions.

Advantages of Product Labels

Improved Visibility: Attract attention to specific products or promotions.
Enhanced UX: Help customers make decisions faster.
Promotions: Boost sales by highlighting discounts or limited-time offers.

Conclusion: PrestaShop Product Labels

Product labels in PrestaShop are essential tools for improving product visibility, driving customer attention, and boosting conversions. By utilizing default labels or creating custom ones, you can highlight key features like discounts, new arrivals, or limited-time offers. PrestaShop offers flexibility through its built-in settings, add-on modules, and custom coding options to fit your store’s unique needs.

FAQs About PrestaShop Product Labels

1. What are the default labels in PrestaShop?

Default labels include:

“New”: Applied to recently added products.
“On Sale”: Automatically displayed on products with discounted prices.
“Out of Stock”: Shown for unavailable products if enabled.

2. How can I enable or configure the “New” label?

Go to Shop Parameters > Product Settings in the back office.
Set the number of days a product is considered “new.”

3. Can I create custom labels in PrestaShop?

Yes, you can:

Use third-party modules from the PrestaShop Addons Store.
Customize your theme with HTML/CSS to add unique labels.

4. Which module is best for creating custom product labels?

Some popular modules include:

Custom Product Labels & Stickers.
Advanced Product Labels. These modules allow you to design, manage, and display custom labels easily.

5. How do I add a custom label without a module?

Edit the theme files (e.g., product.tpl) and insert HTML code for the label.
Style it using CSS for proper display. Example:

htmlCopy code<span class="custom-label">Limited Stock</span>

6. Can labels be automated for promotions?

Yes, modules often support automation, such as displaying labels for discounts, stock limits, or product categories without manual updates.

7. How do I remove default labels if I don’t want them?

For “On Sale,” remove the specific price or discount in the product settings.
For “New,” set the product’s new period to 0 in Shop Parameters > Product Settings.

For more information, read this blog: PrestaShop SEO.

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