Tips for choosing an SEO specialist in London Uk
How to choose an SEO specialist? At Ad interactive, an online marketing and advertising agency, we always want to inform you of the latest developments that arise in the world of communication and marketing. londonseo.expert
In previous articles we have talked about how to delete content from Google and how to correctly use the search console, among others.
- Do you know how to use the search console?
- How to delete content from Google
- In this case, we want to talk to you about the importance of choosing the right SEO specialist. Hiring an SEO specialist is a very important decision since it can improve your website or, quite the opposite.
Be sure to research the potential benefits and harms to your website if you don’t hire the right person. Many of them offer useful services to website owners:
- Review of website content and structure
- Technical assistance to website development; for example, hosting, redirects, error pages, JavaScript usage, and much more.
- Content development.
- Management of online business development campaigns.
- Keyword research.
- SEO training.
- Experience in specific geographic areas and markets.
- As we know, Google never charges money to include websites in its search results (this is what we know as organic positioning) but there are numerous free resources such as the search console that can give us a lot of information on how to optimize the website properly.
CHOOSE SEO SPECIALIST in LONDON UK
If you are thinking of hiring an SEO specialist, the sooner you do it the better since you will get the results much sooner. A good time to hire these services is when you are going to change the design of your website or when you are going to publish a new one. This way you can ensure that the site has been designed according to the search engine’s requirements. However, a good SEO specialist can also help improve an already published website.
- Commit to implementing the recommended changes. To make the changes recommended by an SEO specialist, it takes time and effort; If you don’t intend to take the time to introduce them, it’s not worth hiring an expert.
- Interview your potential SEO specialist.
- Check the SEO specialist’s job references. Ask previous clients if they felt the specialist provided useful service, was easy to work with, and achieved positive results.
- Request a technical and search audit of your site to find out what the specialist thinks should be done, why, and what results to expect.
- You will likely have to pay for this service and give the specialist read-only access to your site in Search Console. For now, do not give it write access. Your potential SEO specialist should be able to give you a realistic approximation of both the end result and the work required to achieve it. If you are confident that the changes you make will put you at the top of the search results, look for another specialist.
PRECAUTIONS:
Although they are very useful professionals who will help your company position itself properly, you have to be careful because more than once there has been a situation of specialists with a lack of ethics who have harmed the sector with aggressive strategies and attempts to manipulate the illicit results.
When your SEO specialist recommends actions to improve your site, ask them to provide you with supporting documentation from trusted sources, such as SearchConsole help pages, Google Search Center blog posts, or answers. of the forum approved by Google.
Keep in mind:
A common type of fraudulent practice is creating “shadow” domains that direct users to a website through deceptive redirects. Often, these types of domains are owned by the supposed SEO specialist who claims to be working for the client’s benefit. However, if the relationship deteriorates, the SEO specialist could point the domain to a different website, or even a competing domain.
Another illicit practice is to place keyword-stuffed door pages somewhere on the client’s website. The so-called SEO specialist promises that this process will make the page more relevant to a greater number of queries. This is completely false, as individual pages are rarely relevant to a wide range of keywords.
Finally, avoid engaging in link schemes, such as purchasing links from other websites to improve your rankings. These practices violate Google’s quality guidelines and may result in manual action against your website or parts of it, affecting its ranking.
USEFUL GUIDELINES
- Be wary of SEO companies and web consultancies or agencies that send you unsolicited emails.
- No one can guarantee you the first place in Google results.
- Be wary of any company that is secretive or does not clearly explain its intentions.
- You should never link to an SEO specialist’s website.
- Choose with common sense.
- Make sure you are clear about where your money is going.
- Other things to look at.
- He owns shadow domains.
- Place links to your other clients on door pages.
- Offer to sell keywords in the address bar.
- It does not distinguish between actual search results and ads that appear on results pages.
- It guarantees a certain position, but only with strange, long keyword phrases that would return your website anyway.
- Do not trust the Agency that they offer you, writing “Price €0” or writing for free on your website.
- Works with various aliases or falsified WHOIS information.
- It gets traffic from “fake” search engines, spyware or scumware.
- It has domains that have been removed from Google’s index or itself is not included in Google’s index.
- Choosing your SEO specialist properly is a very important job. At Adinteractive, your online marketing and advertising agency, we will help you position your company in the main search engines.
We are a company with years of experience and tangible results that will help you with everything you need. You can contact us and we will advise you without any obligation.