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Tips for choosing an SEO specialist in London Uk

How to choose an SEO specialist? At Ad interactive, an online marketing and advertising agency, we always want to inform you of the latest developments that arise in the world of communication and marketing. londonseo.expert

In previous articles we have talked about how to delete content from Google and how to correctly use the search console, among others.

Be sure to research the potential benefits and harms to your website if you don’t hire the right person. Many of them offer useful services to website owners:

CHOOSE SEO SPECIALIST in LONDON UK


If you are thinking of hiring an SEO specialist, the sooner you do it the better since you will get the results much sooner. A good time to hire these services is when you are going to change the design of your website or when you are going to publish a new one. This way you can ensure that the site has been designed according to the search engine’s requirements. However, a good SEO specialist can also help improve an already published website.

PRECAUTIONS:


Although they are very useful professionals who will help your company position itself properly, you have to be careful because more than once there has been a situation of specialists with a lack of ethics who have harmed the sector with aggressive strategies and attempts to manipulate the illicit results.

When your SEO specialist recommends actions to improve your site, ask them to provide you with supporting documentation from trusted sources, such as SearchConsole help pages, Google Search Center blog posts, or answers. of the forum approved by Google.

Keep in mind:

A common type of fraudulent practice is creating “shadow” domains that direct users to a website through deceptive redirects. Often, these types of domains are owned by the supposed SEO specialist who claims to be working for the client’s benefit. However, if the relationship deteriorates, the SEO specialist could point the domain to a different website, or even a competing domain.
Another illicit practice is to place keyword-stuffed door pages somewhere on the client’s website. The so-called SEO specialist promises that this process will make the page more relevant to a greater number of queries. This is completely false, as individual pages are rarely relevant to a wide range of keywords.
Finally, avoid engaging in link schemes, such as purchasing links from other websites to improve your rankings. These practices violate Google’s quality guidelines and may result in manual action against your website or parts of it, affecting its ranking.

USEFUL GUIDELINES

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