The United Kingdom B2B mayonnaise market size reached approximately USD 492.35 million in 2024. The market is further projected to grow at a CAGR of 4.2% between 2025 and 2034, reaching a value of USD 713.96 million by 2034. Mayonnaise, a versatile and widely used condiment, holds significant importance across various business sectors, particularly in the foodservice and food processing industries. Understanding the current market trends, segmentation, and growth forecast is essential for stakeholders looking to capitalize on the opportunities in this expanding market.
This blog post delves into the various facets of the UK B2B mayonnaise market, including its segmentation by type, flavour, packaging capacity, and end-use, as well as the competitive landscape and future growth projections.
Market Overview
The B2B mayonnaise market in the United Kingdom plays a crucial role in serving a wide array of industries, from foodservice establishments like restaurants and hotels to food processors and large-scale retailers. As businesses continue to adopt and innovate with mayonnaise-based products, the demand for B2B mayonnaise continues to grow steadily.
The market’s growth is driven by several factors, including the increasing preference for high-quality, versatile condiments in the food industry, changing consumer tastes, and the growing trend of healthier and more sustainable food options. Additionally, businesses in the foodservice and food processing industries are increasingly turning to larger, cost-efficient bulk purchases of mayonnaise to meet growing demand.
Market Segmentation
By Type
The B2B mayonnaise market can be broadly segmented into two categories based on the type of mayonnaise: Egg B2B mayonnaise and Eggless B2B mayonnaise. Both types cater to different business needs and preferences, contributing significantly to the market’s overall demand.
Egg B2B Mayonnaise
Egg-based mayonnaise, the traditional form of mayonnaise, continues to dominate the market due to its creamy texture, rich taste, and widespread usage in both foodservice and food processing industries. This type of mayonnaise is often preferred by businesses that cater to conventional tastes, particularly in fast-food chains, restaurants, and catering services. The demand for egg B2B mayonnaise is primarily driven by its quality and consistency, which are critical in large-scale production.
Eggless B2B Mayonnaise
As consumer preferences shift towards healthier and more dietary-conscious options, eggless mayonnaise has gained substantial traction. With the rise of veganism, lactose intolerance awareness, and growing demand for plant-based products, eggless mayonnaise has become a staple in many businesses. The eggless variant, often made with ingredients such as soy protein or aquafaba, caters to a broader audience, including those with dietary restrictions or ethical considerations. The demand for eggless B2B mayonnaise is expected to increase as more businesses cater to this growing segment.
By Flavour Type
Mayonnaise can be found in two main flavour categories in the B2B market: unflavoured and flavoured mayonnaise. Both categories serve specific purposes depending on the intended use and customer preferences.
Unflavoured B2B Mayonnaise
Unflavoured mayonnaise remains the standard choice for businesses that require a neutral condiment that can complement various dishes without overpowering other flavours. Its usage spans across multiple industries, from foodservice to food processing, and is particularly favored in applications such as sandwiches, salads, and dips. Unflavoured mayonnaise is highly versatile and continues to dominate the UK B2B market.
Flavoured B2B Mayonnaise
Flavoured mayonnaise, on the other hand, caters to a more niche market, with flavours like garlic, spicy, herb-infused, and smoky becoming increasingly popular in foodservice establishments. This variant is widely used in restaurants, food trucks, and catering services to provide a unique twist on traditional dishes, offering consumers more variety. The demand for flavoured mayonnaise is expected to rise as businesses seek to differentiate themselves by offering innovative products to their customers.
By Packaging Capacity
The packaging capacity of mayonnaise is another important factor that influences its demand in the B2B sector. Different business types require different packaging sizes based on their needs, from small-scale cafes to large-scale food manufacturers.
Less than 1 Litres
Mayonnaise packaging sizes of less than 1 litre are commonly used by smaller businesses, such as boutique restaurants, cafés, and independent food vendors. These businesses generally need mayonnaise in smaller quantities to meet their daily requirements while minimizing waste.
1 to 10 Litres
Medium-sized businesses, such as fast-food chains, small hotels, and catering services, typically require mayonnaise in the 1 to 10-litre range. This packaging size provides a balance between cost-effectiveness and ease of handling, making it an ideal choice for businesses with moderate demand.
10 to 20 Litres
The 10 to 20-litre packaging is most popular among larger foodservice establishments and food processing companies. This category serves the needs of businesses that cater to a high volume of customers, requiring bulk purchases of mayonnaise to meet ongoing demand.
20 Litres and Above
Packaging sizes of 20 litres and above are primarily used by large-scale food processors, industrial kitchens, and catering companies that require substantial quantities of mayonnaise for mass production. Businesses in this segment benefit from economies of scale, allowing them to purchase mayonnaise at a lower per-unit cost.
By End Use
The end-use segment of the UK B2B mayonnaise market highlights the key industries and sectors where mayonnaise is used, with foodservice and food processing being the most prominent.
Foodservice Industry
The foodservice industry is one of the largest consumers of B2B mayonnaise. Restaurants, hotels, quick-service chains, and catering businesses rely on mayonnaise for a wide range of menu items, from sandwiches to salads and sauces. The increasing popularity of fast food and takeaway services in the UK further drives the demand for mayonnaise in this sector.
Food Processing Industry
Mayonnaise is an essential ingredient in food processing, where it is used in the production of various products such as salad dressings, dips, and ready-to-eat meals. The food processing sector is expected to see continued growth as consumer preferences for convenience foods rise, further boosting mayonnaise demand.
Retail and Other Sectors
Retail outlets, supermarkets, and other food-related businesses also contribute to the market, with mayonnaise being packaged in consumer-friendly formats for retail sale. Additionally, other niche markets, such as online food delivery services and speciality food stores, contribute to the overall demand for B2B mayonnaise.
Competitive Landscape
The competitive landscape of the UK B2B mayonnaise market is characterized by the presence of both established global players and local brands. Leading companies in the market focus on product innovation, quality improvement, and expanding their product portfolios to cater to a wide range of customer preferences. Strategic partnerships, mergers, and acquisitions are common tactics used to strengthen market position.
Market Forecast (2025-2034)
Looking ahead, the UK B2B mayonnaise market is projected to grow steadily, driven by the increasing demand for high-quality, versatile condiments in various business sectors. The market is expected to see a shift towards healthier, plant-based options, such as eggless mayonnaise, as consumers become more health-conscious. Moreover, the rising demand for flavoured varieties and large-scale packaging will continue to shape the market’s growth trajectory.
